One of my favorite and most elaborate pieces would have to be the traveling wall exhibit for Jewish Senior Life. Celebrating their 100 years of life at the home, JSL was looking for a centerpiece (originally backlit banners) that could be staged and then broken back down in various locations across Rochester, NY. However, when the costs from displays came back prohibitively high and the hardware underwhelming, they asked us for some alternative concepts. Enter the immersive traveling wall display. A hybrid digital exhibit and timeline designed to look just like HOME. We wanted to show both the comfort and quality of the establishment while inviting people in to learn and celebrate at their own pace. Four of the frames on the left wall contain digital screens that play a loop of historical facts, past photos, and facts spanning from 1920–2020. A larger monitor installed on the right provides more in-depth content that looks into the future of the center and what they hoped to achieve. In the end, it took about 2 people to install in only a few hours per location. Finding pieces like this that allow me to not only be a designer but a builder a thinker and a finder of all the parts and pieces and little hidden gems was incredible.

AGENCY: The Martin Group
CLIENT: Jewish Senior Life
OTHER ARTISTS: Magnus Apollo (build out)