A simple logo for a very sweaty client. The challenge here was to create something beautiful and informative from something that to most would sound less than appealing. By incorporating an abstract watercolor texture we were able to distract from the sweat factor while still alluding to the nature of the process. The driphouse team has since run with the branding and created a whole gamut of apparel, interior design, collateral, and social posts and expanded to several new locations.

AGENCY: Freelance at Twin Advertising
CLIENT: Driphouse