Vandy’s Premium Cannabis:
Branding + Marketing
When recreational cannabis was first legalized in NYS a local CBD brand by the name of Tiva, decided to go all in and transition into craft cannabis. We needed a way to stand out amongst the flood of new companies rushing into the industry while also minding the sensitivities of a semi-legal product and ultimately a new market. The new brand would be called Vandy’s Premium Cannabis and aimed to keep a clean and honest identity that focuses on small batch runs of craft flower, and edibles delivered right to your door.
Primarily using black and white as a base and 5 main colors or gradient combinations as highlight elements. On a weekly basis I am responsible for rotating menu updates, product packaging, event design/planning and execution, direction on photography and any and all marketing assets.
At Vandy’s there is always a new creative challenge or packaging need and have really enjoyed helping the brand grow quite literally from the ground up. A collection of some of my favorite elements shown below.
AGENCY: Freelance
CLIENT: Vandy’s Premium Cannabis
Vandy’s Premium Cannabis:
Packaging
Premium packaging for a premium product. In NYS cannabis, the advertising and product regulations are changing daily and so must our labels. Keeping the design clean and legible and conveying a sense of quality was a must.
AGENCY: Freelance
CLIENT: Vandy’s Premium Cannabis
PHOTOGRAPHY: Grant Taylor
Vandy’s Premium Cannabis:
Social Media
We had a lot of fun creating the social media. With so many wild strain names there was no shortage of creative ideas. The goal was simple, to show beautiful, well-shot flower while also selling the flavor or strain. In a digital space you aren’t able to get up close and smell the difference but can introduce other fun/delicious elements that help you get a little bit closer.
AGENCY: Freelance
CLIENT: Vandy’s Premium Cannabis
PHOTOGRAPHY: Kyle Bihrle and Myself
Vandy’s Premium Cannabis:
Apparel
At the end of the day it’s not just about selling a product, but also selling the brand. By creating a small line of apparel we open the door to loyal customers to fly the Vandy’s flag and celebrate and promote the culture. They also make for a sweet give away at events.
AGENCY: Freelance
CLIENT: Vandy’s Premium Cannabis
